300 junior doctors were recently surveyed at various hospitals in the UK, every one of which reported being late at least once to an emergency call because they got lost in the building on their way.

Additionally, a study conducted by FedEx Office found that nearly 70% of consumers have made a purchase of a product simply based on its signage.

The point of these statistics is to show just how important signage, especially effective signage, is to your business, your employees, and your customers. Floor graphics and decals are placed literally right under your customer’s noses, giving them an unexpected edge in the sign game.

Below, we will outline just a few of the benefits wayfinding and other floor decals can have on the success of your business.

Where Can I Use Wayfinding Floor Decals?

The list of floor decal applications is extensive, including:

Grocery stores
Restaurants
Apartments
Office buildings
Sports stadiums and arenas
Zoos and museums
Hospitals and other health care facilities
Civic institutions
Car dealerships
Malls and shopping centers
Motels, resorts, and hotels
Entertainment venues and arenas
Airports, and more.

Wayfinding Floor Decals – the Main Benefits

When visiting your building or store for the first time, new customers need to feel comfortable navigating your store. They should never have to wander around until they accidentally stumble into what they need. Wayfinding floor decals are all about ease, serving as effective directional signs to guide both new and returning customers to the products or service areas they need most.

Let’s explore the main ways floor decals accomplish these goals.

1. Direct Customers to Different Departments & Popular Products

Placed at intersections of your building, wayfinding floor decals offer a clear path for people to find various departments or products. In comparison, traditional hanging signs or directories can be obscured by other customers and challenging to read.

Additionally, if there is a particular product your customers always ask about, using wayfinding floor decals can be the perfect solution, guiding customers to their favorite products and product pairings before they even have to ask. In turn, these signs encourage additional purchases by directing customers to new products and giving your salespeople more time to promote other products of your choice.

2. Provide Office Directories

Junior doctors are not the only ones who need help finding the correct location in buildings. Especially useful in large office buildings, visitors can use floor decals to direct themselves towards the correct floor, wing, and even specific rooms.

Not only will you be respecting your customer’s unfamiliarity with your business, but you will also be respecting your own time by helping people find the correct meeting place quickly and easily.

3. Assist Customers in Navigating a New Layout

If your customers cannot find the products they are used to finding quickly, updates to your store’s layout, no matter how amazing, may end up doing more harm than good for your business. Wayfinding floor decals are the perfect solution to make sure your loyal customers can find everything they need with ease and enjoy the work you have put into updating your facility’s appearance.

4. Keep Traffic Flowing Smoothly

We have all experienced crowded lobbies and entrances before. One way to help keep traffic flowing is with clear wayfinding floor decals. By quickly helping your customers find exactly where they want to go, you can significantly reduce bottlenecks in highly trafficked areas.

5. Guide People to Entrances & Exits

Your customers should not have a difficult time entering your building. Floor decals are a great way to lead customers to the correct entrances and exits of your building.

Whether for an emergency or as an everyday tool, the use of wayfinding floor decals can help people feel more confident entering your building and navigating their way back out.

Find Your Way to Amazing Signage with Fleisher Products & Signs

The true benefits of wayfinding floor decals outlined in this article are just beginning. You can also use floor decals to promote your brand, share information, advertise promotions, and save space. With your imagination and our know-how, the design possibilities are endless.

Fleisher Products & Signs can help you create everything from extensive floor graphics to intricate logos. No matter the style and needs of your business, you can create a custom floor graphic to complement and enhance your space.

Contact our team to get started on your custom sign solution today.

5 Benefits of Wayfinding Floor Decals